I want to be the very best…
Pokemon Go has been a global phenomenon that has had the internet a blaze for the last few months . For those who do not know Pokemon Go is an App which lets the user create an avatar, and walk around and catch Pokemon in the real world via augmented reality using your iPhone or android camera lens . This App has been extremely popular especially with people in my age group (20-25) who grew up catching these Pokemon and collecting them via the game boy color games back in the early to mid 90’s . In the 90’s I wanted nothing more than for these Pokemon to be real , and much like the video game travel around from place to place catching rare and exotic Pokemon, and battling random trainers. And while Pokemon Go is not exactly how I envisioned catching Pokemon it is the closest thing, and has amassed a giant following.
Pokemon GOne social
Pokemon Go benefits not only from the nostalgia factor it induces but also the social atmosphere it creates. Pokemon GO has people in parks, at malls and, in parking lots talking and communicating showing each other their Pokemon, talking about the game and its nuances, and sharing stories about their experiences with the game. The social aspect seems to be the biggest pull for the app because people love to be apart of phenomenons, and even those who don’t like Pokemon are jumping in just to feel included. However beyond social success Niantic the creators of Pokemon GO have seen a huge financial success from this venture.
Image retrieved from Wikipedia Image retrieved from Google Play store
Internet craze or passing fad?
From the day the app went public Pokemon Go easily rose through the ranks to the highest grossing app in the app store, grossing 14 million dollars in a mere 14 days . The app gives users the ability to purchase items that they can use in the game, these items range in price from 99 cents to 99 dollars, and all of the profit Pokemon Go received came from these micro-transactions created from users buying items to use in game . However while Pokemon Go has seen wild success the question that the people really have is can this success be sustained ? Is this Pokemon Go craze just a fad or can Niantic continue to iterate on the game and provide intriguing content for its consumer base? Although they have made a few improvements since launch, there are still features that are missing that were promised before the game released such as the ability to trade Pokemon with others, and the ability to battle other people’s Pokemon . Let’s just hope that Niantic can capitalize on the Pokemon craze while it’s here and deliver on the features that they promised their fan base post launch .
retrieved from Uploadvr.com
Are you part of the craze?
Have you or anyone you know played Pokemon GO? What has been your experience with it? Do you enjoy, and if so do you think you will still be utilizing the app in the coming months? Please leave comments with your user experience below !
5 thoughts on “Pokemon GO or Pokemon GOne?”
HI Shawn! Thanks for sharing your enthusiasm about the Pokemon app! I will say that I think it has already sharply declined in usage. Part of that may be due to summer being over and kids are back in school. Another part is probably the “newness” wearing off. I have a gym across the street from my house and this summer there was nonstop activity in the field. I haven’t seen anyone over there in a couple weeks now.
Perhaps the delay in the improvements is their way to encourage people to start playing again when the promised features are released? There was probably some strategy in place with their marketers!
I agree the newness wearing off seems to be a big part of it , however they have the second gen of pokemon coming out in the game soon. Hopefully that will cause a resurgence and get people back out there !
Hi Shawn, thanks for describing Pokemon Go. I have to admit I downloaded the app and tried to use it but couldn’t quite figure it out. All I have seen all summer is kids wandering around parking lots and parks trying to find Pokemon. I also have seen many shops with posters or signs out front saying you can find Pokemon here trying to drum up business for themselves. It has seemed to die down quite a bit, but like Candy Crush once did, where it was a hit and then died down and came back with a fantastic update which reignited interest, i’m sure Pokemon will be doing the same. Great insights!
I am more than positive they will make the game popular again once the new updates hit!
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