Hootsuite or Tweet Deck?
We live in a world where there is constantly new social media sites and apps popping up and as a corporation or a user it can become difficult to keep up with all of these sites, and keep them up to date. To solve this problem apps were created which allow you to manage all of your social media from one convenient location, and allow you to update all of the sites simultaneously. There are two main apps which companies use to do this , and those are Tweet Deck and Hootsuite. We can first speak on the similarities between the two apps, and that is until recently they really functioned as the same app. They both allowed the management of multiple social network sites, however Tweet Deck had a more streamlined interface and was more ergonomic. Where as Hootsuite was more rudimentary, but still served the same purpose and got the job done. Furthermore both platforms have an intuitive system for scheduling tweets and this can be done hassle free from either platform as expressed by Clearly here .However as they began to iterate on Hootsuite and Tweet Deck the two services began to become different experiences.
Hootsuite allows you to manage up to three social media accounts this can be Twitter , Facebook ,and Linkedin for example,or three twitter accounts if the user so chooses. Furthermore Hootsuite allows integration with wordpress, Youtube and Tumblr which is lacking on Tweet Deck . Tweet Deck originally allowed users to manage as many Twitter, Facebook and Linkedin accounts as they wanted, but Twitter has recently acquired Tweet Deck and now only allows multiple Twitter accounts to be managed from Tweet Deck. There is also a difference in the mobile space between these two offerings. See an example of tweet deck below.
In terms of mobile integration Hootsuite has Tweet Deck beat,as Tweet Deck no longer has its mobile component ever since it was acquired by the Twitter corporation. Hootsuite offers seamless integration between its desktop and mobile formats. The mobile app provides a quick way to update multiple social media networks, and is a pared down version of the desktop site,which gives Hootsuite the clear advantage over Tweet Deck in this regard as reported bu Ian Clearly here .Lack of mobile integration makes Tweet Deck a tough platform to use as you always need to be at a desktop in order to manage multiple accounts, and it is cumbersome to manage multiple accounts on the Twitter app available for all the mobile platforms. Hootsuite being integrated into IOS and Android systems gives it a clear upper hand as diagrammed below.
In conclusion we have two platforms that seem to have started as a similar idea and morphed into systems which apply to different groups of users. Both platforms are competent and intelligent in their usability and design. While I wouldn’t necessarily call one better than the other it seems like Hootsuite is more utilitarian in its offerings, while Tweet Deck is solely for monitoring and managing multiple twitter accounts . Ultimately the value of the platform is going to have to be decided by the user and what they are looking for.
Call to action:
Do you blog and tweet? Which system do you prefer and why ? Furthermore is there a third system that you use ? Let me know your preferences in the comments section!